Great mockups start with a clear brief. Use this quick workflow to move from concept to usable launch visuals in one session.
Step 1: Define the mockup brief
Write down the product name, materials, and usage context. Example:
- Product: matte black smartwatch
- Context: studio hero image
- Mood: premium, clean, minimal
- Format: 4:5 and 16:9
Step 2: Collect reference cues
Grab 2 to 3 cues that define your look:
- Brand colors or gradients
- Preferred lighting (soft, high contrast, natural)
- Texture references (stone, metal, fabric)
Step 3: Build a base prompt
Use a template that stays consistent:
[product] mockup, [context], [style], [lighting], [materials],
clean background, [composition], [aspect ratio]Example:
matte black smartwatch mockup, studio hero, premium product photography,
soft light, brushed metal accents, clean background, centered composition, 4:5Step 4: Generate 4 to 6 variations
Keep the prompt stable and only change one element at a time:
- Lighting (soft vs. contrast)
- Background (neutral vs. gradient)
- Angle (front vs. 3/4)
Step 5: Refine the best candidate
Add small adjustments for realism:
- "subtle shadow under product"
- "slight reflection on surface"
- "soft vignette"
Step 6: Export the sizes you need
Create separate outputs for web, social, and ad placements so you do not rely on heavy cropping later.
Common issues and fixes
Product looks flat
Add lighting direction and shadow detail.
Background feels noisy
Use "clean background" and specify a single color.
Brand colors drift
Repeat the exact hex or named palette in the prompt.
Result checklist
- The product is readable at small sizes.
- The background leaves space for copy.
- The style matches your brand guidelines.
For more prompt ideas, see Prompt Recipes.
